As per published reports, 52 percent of companies that were on the Fortune 500 list in 2000 are no longer in operation.
At Y&A we believe Transformation begins with each of us and big changes happen when we do small things.
Simply put Transformation is building the ability and culture to look beyond the legacy #BestPractices to pave the way for #NextPractices through Agile, Collaborative, Innovative and Adaptive methods of doing business.
Data and analytics programs are becoming mission-critical throughout the entire business. Social media is influencing elections and even bringing down nations. Customers are becoming more fickle, private labels are on the rise. Distribution models are changing and to top it all, customers are more empowered. They enjoy rich, seamless experiences throughout their daily lives. They demand it across the device and channel of their choosing and at their time.
Businesses are evolving from single to multi to cross to omni channels. The independent platforms built to service that "want" doesn't take into consideration the customer mobility and dynamism "need". As a result there’s zero personalization. Sales, Marketing and CRM stay as separate functions in many organizations. And Customer Centricity is becoming yet another department. Almost 95% of customer acquisition on digital is attributable to paid efforts, completely contrary to the potential of “testimonial economy”
This change will not only create a work environment where the transformation vision gets embedded from top down but also ensures a seamless process where the employees are fully informed, engaged and also empowered.
At Y&A, we have built a bullet-proof approach to making our client organizations transformation ready. We handhold our clients, walk with them, ahead of them or behind them as the situation demands. We converse in common vocabulary. Our interests are well aligned. And we stay accountable for our actions
The team brings in solid experience and a ton of energy. No industry escapes digital disruption and they bring on table, ideas that are refreshingly different and truly transformational. They have delivered to us a CRM system based on the Odoo platform that is meant to track all stages of our advertising sales business across vertical such as TV, Print, Digital and Events – right from ideation through execution. I wish team Y&A all the very best in all of their endeavours.
Y&A is one of the key ports of call on matters pertaining to media and customer engagement. They bring on board innovative thinking.
The team at Y&A Transformation is passionate about their work and committed to the clients they serve. I wish them the very best.
Not only does their leadership and team stay fully accessible, always, but the solutions they bring on board are truly unique and customised also. I often felt they only work for us.
Insightful strategic thinking clubbed with accountable implementation. This is how I would describe Y&A. They bring immense value on board as far as our business is concerned.
Their contribution touches a broad spectrum of our business; distribution to sales and marketing to content collaborations. We are proud of this partnership.
Unique strategic thinking and their conviction on the ideas they present are the highpoints of our engagement with Y&A.
If you are a marketer, do offer us a seat across your desk for an unconditional conversation. You won’t regret the decision.
We are also looking for talent; non-conformists, dissenters and rebels. If you are the one with relevant credentials, don’t waste another minute.
Connect with the Founder directly.