Transformation is a matter of survival

As per published reports, 52 percent of companies that were on the Fortune 500 list in 2000 are no longer in operation.

At Y&A we believe Transformation begins with each of us and big changes happen when we do small things.

Simply put Transformation is building the ability and culture to look beyond the legacy #BestPractices to pave the way for #NextPractices through Agile, Collaborative, Innovative and Adaptive methods of doing business.

Why Transform?

Changing customer relationship benchmarks, forcing transformation

Data and analytics programs are becoming mission-critical throughout the entire business. Social media is influencing elections and even bringing down nations. Customers are becoming more fickle, private labels are on the rise. Distribution models are changing and to top it all, customers are more empowered. They enjoy rich, seamless experiences throughout their daily lives. They demand it across the device and channel of their choosing and at their time.

Why Transform?

Digital is revolutionizing the way businesses operate, forcing transformation

Businesses are evolving from single to multi to cross to omni channels. The independent platforms built to service that "want" doesn't take into consideration the customer mobility and dynamism "need". As a result there’s zero personalization. Sales, Marketing and CRM stay as separate functions in many organizations. And Customer Centricity is becoming yet another department. Almost 95% of customer acquisition on digital is attributable to paid efforts, completely contrary to the potential of “testimonial economy”

How Transform?

Culture creation is an integral part of transformation

This change will not only create a work environment where the transformation vision gets embedded from top down but also ensures a seamless process where the employees are fully informed, engaged and also empowered.

Get Transformed

Our Approach


At Y&A, we have built a bullet-proof approach to making our client organizations transformation ready. We handhold our clients, walk with them, ahead of them or behind them as the situation demands. We converse in common vocabulary. Our interests are well aligned. And we stay accountable for our actions

  • A

    INSTIGATE Business & Culture

  • B


  • C


Get Transformed
Our Approach
  • Our Approach -Instigate
  • Our Approach -Illuminate
  • Our Approach -Impact


We have built core abilities to make a deep difference to our clients across 6 different areas of transformation

Our Abilities

Our Value creation

The ability to leverage the effect of the Best Practices whilst fully embracing the dynamism in the environment to create the Next Practices
NOT ONLY through technology interventions BUT ALSO human wisdom and creativity

Our Value Creation


Our trade-marked process, Continuous Transformation™ and our unique Tools help us deliver on the different areas of transformation

Our Value Creation
Our Credo


Transformation begins with YOU

Look around. Understand.DO.
Look around. DO. Understand.

Big changes happen
when we do small things

Srinivasan B

The team brings in solid experience and a ton of energy. No industry escapes digital disruption and they bring on table, ideas that are refreshingly different and truly transformational. They have delivered to us a CRM system based on the Odoo platform that is meant to track all stages of our advertising sales business across vertical such as TV, Print, Digital and Events – right from ideation through execution. I wish team Y&A all the very best in all of their endeavours.

Srinivasan B,

Managing Director,
Vikatan Group

Arun Alagappan

Y&A is one of the key ports of call on matters pertaining to media and customer engagement. They bring on board innovative thinking.

Arun Alagappan

Executive Director,
Cholamandalm Investment and Finance Co Ltd

Mahesh Ramanujan

The team at Y&A Transformation is passionate about their work and committed to the clients they serve. I wish them the very best.

Mahesh Ramanujan

President and CEO
U S Green Building Council

Suruchi Tridevi

Not only does their leadership and team stay fully accessible, always, but the solutions they bring on board are truly unique and customised also. I often felt they only work for us.

Suruchi Trivedi

General Manager,
Corp Brand Management and Marketing Communication
Godrej & Boyce Mfg. Co. Ltd

Mukesh Jagwani

Insightful strategic thinking clubbed with accountable implementation. This is how I would describe Y&A. They bring immense value on board as far as our business is concerned.

Mukesh Jagwani

Managing Director
WinMagic Toys Pvt Ltd

Prakash Menon

Their contribution touches a broad spectrum of our business; distribution to sales and marketing to content collaborations. We are proud of this partnership.

Prakash Menon

VP and Revenue Head
Kerala Vision Channel Broadcasting Ltd

J Yuvaraj

Unique strategic thinking and their conviction on the ideas they present are the highpoints of our engagement with Y&A.

J Yuvaraj

Inventz Lifesciences Pvt Ltd

If you are a marketer, do offer us a seat across your desk for an unconditional conversation. You won’t regret the decision.

We are also looking for talent; non-conformists, dissenters and rebels. If you are the one with relevant credentials, don’t waste another minute.

Connect with the Founder directly.

S. Yesudas
022-2847 0057

Office address

604, 6th Floor,
55 Corporate Avenue, Saki Vihar Rd,
Andheri East, Mumbai, Maharashtra 400072